CALIFORNIA | CA-sen

Wealthy Entrepreneur Could Primary Feinstein

Sanberg is already up with a statewide ad and website.

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Kimberly Railey
Sept. 8, 2017, 9:59 a.m.

Financial entrepreneur Joseph Sanberg (D) “is being strongly encouraged” to take on Sen. Dianne Feinstein (D) from the left, according to sources close to him.

“This week, Sanberg launched a new statewide ad — and a website — to introduce himself to voters and to underscore his themes of pushing policies for working class. Sanberg’s team — in a move that appears to mirror a campaign start-up — announced the statewide digital media buy starts Thursday and that the spot is available in four languages: English, Spanish, Mandarin, and Vietnamese.” Sanberg has also “hired on two powerhouse Democrat consultants. They are Laura Capps, the daughter of former Rep. Lois Capps and wife of Obama campaign guru Bill Burton, and Rebecca Katz, whose past resume includes serving as Special Advisor to New York Mayor Bill de Blasio, running Senate Democratic Leader Harry Reid’s war room, and assisting with White House communications strategy for Judge Sonia Sotomayor’s confirmation.”

The wealthy “Sandberg, 38, — founder of Aspiration.com, a socially-conscious investment firm, and a founding investor in Blue Apron, the home delivery meal service — has burnished his progressive credentials in recent years by successfully lobbying for the creation of CalEITC4Me, the earned income tax credit program which he’s advocated as a means of delivering economic relief to low-income families.” (Politico)

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