Highlights from Monday’s National Journal Event - PICTURES

Sept. 3, 2012, 12:43 p.m.

Na­tion­al Journ­al and The At­lantic kicked off a week of live events at the Demo­crat­ic Na­tion­al Con­ven­tion on Monday. The first of four Daily Brief­ings covered the im­pact of so­cial me­dia on the 2012 pres­id­en­tial cam­paign and fea­tured rep­res­ent­at­ives from Face­book, Twit­ter, Google, and Barack Obama’s cam­paign.

With only about half of tele­vi­sion view­ing oc­cur­ring live at this point, can­did­ates need new ways to reach voters. Pan­el mem­bers sug­ges­ted Face­book was be­com­ing the new “battle­ground state” in cam­paigns. 

And Twit­ter can be a bet­ter in­dic­at­or of pub­lic opin­ions for politi­cians than polling data. Trends can ap­pear in tweets weeks be­fore they are re­flec­ted in polls, said Adam Sharp, Twit­ter’s head of gov­ern­ment, news, and so­cial in­nov­a­tion.

So­cial-me­dia plat­forms have also opened up space for more in-depth polit­ic­al ana­lys­is. With a news cycle that can re­cycle a story in 20 minutes, longer-form ana­lys­is has be­come a pop­u­lar shar­ing cat­egory. Forty per­cent of The At­lantic‘s on­line traffic now comes from so­cial-me­dia shar­ing, said Garance Franke-Ruta, seni­or ed­it­or at The At­lantic.

Check out Na­tion­al Journ­al‘s con­ven­tion cov­er­age for fu­ture events.