Major Players in the E-Cigarette Market

June 24, 2013, 2:29 a.m.

Big to­bacco com­pan­ies are look­ing to elec­tron­ic ci­gar­ettes to re­claim mar­ket share and cul­tur­al rel­ev­ancy. Pro­ponents of e-ci­gar­ettes, which don’t burn to­bacco but in­stead rely on bat­tery power to va­por­ize a solu­tion of li­quid nicot­ine, hope that “vap­ing” could one day be as ac­cep­ted as drink­ing a cup of cof­fee.

They work like this:

Here’s a look at the products big to­bacco is bet­ting on: