The Scan - July 10, 2013

Gina McCarthy, President Obama's pick to head EPA, moved one step closer to her confirmation vote on Tuesday, and Rep. John Shimkus, R-Ill., will be out of commission all week after recently undergoing nonsurgical heart procedures.
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July 9, 2013, 3:42 p.m.

Con­sult­ant Score­card tracks all new hires and cli­ent changes in the con­sult­ant world. All in­form­a­tion is then stored in our Con­sult­ant Data­base, which was re­cently up­dated for the ‘10 cycle.

Feel­ing left out? Just e-mail us any up­dates, ad­di­tions, or cor­rec­tions, and we’ll be happy to in­clude them.

GEN­ER­AL ———-DEMS———- ———-GOP­ERS———- No In­form­a­tion Avail­able Star­board Comm. Scott, Tim (SC-01) ME­DIA ———-DEMS———- ———-GOP­ERS———- AK­PD Me­dia Craft DC Dillon, Andy (MI GOV) Bridge­wa­ter, Tim (UT SEN) Un­tamed Cinema Ladd Ellinger Grayson, Alan (FL-08) Barber, Rick (AL-02) On Mes­sage, Inc. John­son, Ron (WI SEN) Red Sea, LLC Scott, Tim (SC-01) SR­CP Me­dia Ma­honey, Sean (NH-01) Stevens and Schriefer Group Fal­l­in, Mary (OK GOV) POLLING ———-DEMS———- ———-GOP­ERS———- No In­form­a­tion Avail­able Bass­wood Re­search Scott, Tim (SC-01)

Con­sult­ant Note­book

Wash­ing­ton Post’s Horow­itz pro­files IVR poll­ster/Rasmussen Re­ports founder Scott Rasmussen: “Rasmussen has be­come a driv­ing force in Amer­ic­an polit­ics. As cash-strapped news­pa­pers and tele­vi­sion net­works struggle to meet the grow­ing de­mand for polls, Rasmussen, 54, is sup­ply­ing reams of cheap, auto­mated sur­veys that will meas­ure — and maybe move — opin­ion, es­pe­cially as primary sea­son gives way to the … midterm elec­tions.” Rasmussen “is an ar­tic­u­late and fre­quent guest on Fox News and oth­er out­lets, where his nom­in­ally non­par­tis­an data is of­ten cited to sup­port” GOP “talk­ing points.” Last Oct., he hired his own comm. dir. “to handle the daily de­luge of press calls.” Rasmussen “has a mini-TV stu­dio in his of­fice.”

Rasmussen “said he is simply a ‘score­keep­er,’ but his spike in clout has sharpened skep­ti­cism about how he tracks the dip” in Dem for­tunes. “Frus­trated lib­er­als sus­pect sor­cery.” founder Markos Moulit­sas “has ac­cused the poll­ster of ‘set­ting the nar­rat­ive that Demo­crats are doomed’” with “num­bers that fuel hours” of GOP-boost­ing on talk ra­dio and cable.

“The old guard of the polling in­dustry charges that Rasmussen merely makes edu­cated guesses, like a mar­ket-savvy con­test­ant on a polit­ic­al ‘The Price Is Right,’ and con­siders him a threat to the stand­ards of an in­dustry already fa­cing ex­ist­en­tial chal­lenges. Those tra­di­tion­al peers fear Rasmussen’s rise sig­nals the fall of the in-depth prob­ing that politi­cians, poli­cy­makers and re­port­ers have turned to for more than half a cen­tury.” Rasmussen: “That has nev­er been our niche.”

Rasmussen’s “ex­pan­sion has made some of the old guard queasy.” Na­tion­al Journ­al’s/Poll­’s Blu­menth­al “put Rasmussen in the cat­egory of poll­sters whose aim, first and fore­most, is ‘to get their res­ults talked about on cable news.’ Blu­menth­al: “The firm man­ages to vi­ol­ate nearly everything I was taught what a good sur­vey should do.”

Fiv­’s Nate Sil­ver “faults Rasmussen for polling only likely voters, which re­duces the pool to ‘polit­ic­al junkies.’” Pew Re­search Cen­ter dir. of sur­vey re­search/Amer­ic­an Assn for Pub­lic Opin­ion Re­search VP Scott Keeter: “It paints a pic­ture of an elect­or­ate that is po­ten­tially mad­der than it really is. And po­ten­tially more con­ser­vat­ive than it really is.”

Rasmussen “said he didn’t take the cri­ti­cism per­son­ally, but he grew vis­ibly an­noyed when asked why he didn’t make his data — es­pe­cially the per­cent­age of people who re­spon­ded to his firm’s calls — more trans­par­ent.” Rasmussen: “If I really be­lieved for a mo­ment that if we played by the rules of AA­POR or some­body else they would em­brace us as part of the club, we would prob­ably do that. But, num­ber one, we don’t care about be­ing part of the club.”

That ir­rit­a­tion “ex­ten­ded to­ward tra­di­tion­al news out­lets” — in­clud­ing the Wash­ing­ton Post — “that have re­fused to cite his polls.” Rasmussen “ad­ded that he thinks Amer­ic­ans really are in­ter­ested only in horse-race polling.” Rasmussen: “That’s a real­ity you should deal with” (6/17).

Mean­while, Moulit­sas tweeted 6/16 that he hoped to have a new poll­ster for his site in place by 7/1 (Hot­line Twit­ter-watch, 6/16).

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