GOP-aligned super PACs and other outside conservative groups have spent more than $144M on general election ads in swing states, “a huge outlay of cash” that has allowed Mitt Romney “to not only combat but exceed heavy early ad spending” by Pres. Obama.
Roughly 80% of all ad spending by GOPers on the general election has come from these super PACs, as Romney has expended a “relatively meager” $35M to date on ads in swing states. “By contrast,” the $20M that Dem super PACs have spent on ads so far in the general election accounts for just 19% of total ad spending on the Democratic side.
Of the 10 biggest spenders on TV ads among outside groups, eight of them are GOP-affiliated. GOP outside groups have spent seven times as much as their Dem counterparts on ads so far in the general election. In fact, the two-pronged American Crossroads and Crossroads GPS have spent in excess of $94M on TV ads — approximately “five times as much” as Dem super PACs have spent combined. And that $94M is roughly “two and a half times more” than Romney himself has spent on general election ads to date.
Taken together, the Romney campaign and the GOP outside groups have spent $179M on swing state advertising so far in the general election, while Obama and his aligned outside groups have shelled out $128M (Cillizza/Blake, Washington Post, 7/24).