- Do you have a list of good metrics that government affairs organizations should be tracking?
- How can my government affairs team and communications team work together better?
- How many metrics should we be tracking on our dashboard?
- Do you have staffing and resource benchmarks for government affairs offices?
We do. You can find our Metrics Picklist here.
Communications and government affairs departments often find themselves at odds over conflicting mandates: one promotes the brand as often as possible to a wide, public audience, while the other promotes policy positions within small windows to a narrow, private audience.
As conflicts between the two departments emerge, we typically see them talk less, keeping their noses down and siloing off from one another. But resolving this challenge requires talking more, not less. Organizations that have successfully bridged the divide do two things really well. They (1) negotiate rules of engagement and (2) learn one anothers' values and language through collaborative projects.
To learn tactics that will help you bridge the divide between government affairs and communications, see our research brief, Aligning Advocacy and Communications Functions.
We recommend tracking no more than 10 metrics for an executive-level dashboard. This will help you keep your dashboard focused on your priorities.
To learn more about what makes a good dashboard, see our one-pager on Attributes of a Good Dashboard.
National Journal's Government Affairs Benchmarking Service offers government affairs staffing and resource benchmarks for participating organizations. To learn more about how your organization can participate, contact your Dedicated Adviser at one of our service inboxes: email@example.com or 202-266-7900.