Digital and Social Media

Research
Digital and social media offer a virtually endless supply of new tools for influencing policymakers. Leading organizations in Washington are using these resources to clear the path for their lobbyists, strategically shaping their environments before they even step foot in a Hill office. National Journal Leadership Council is here to help you get started no matter your experience or tolerance for risk.

Focus Areas

Digital Advocacy
Digital Communications
Digital Listening
Understanding Digital

Top Recommended Research

Research

Digital and Social Media: A Brief Primer for Government Affairs Executives

April 10, 2017

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Social Media Defense Checklist

March 23, 2017

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Visual Strategy in the Information Age

June 14, 2016

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Common Questions

I’m having trouble engaging with others on social media. What’s so different about speaking online?



Talking online isn’t just a matter of learning new lingo. It’s a truly unique culture, guided by norms that are more casual, competitive, and transparent. And our offline instincts don’t often resonate with these online norms. For instance, using our offline credentials to establish credibility is often seen more as ... Read More

How can we prepare for an attack on social media?



By the time a social media attack hits your organization, it’s too late to start planning your response. It’s important to have a plan pre-wired so that you and your colleagues can react right away and move forwards in step. Typically, the highest hurdles to an effective response are having ... Read More

What should I be doing on digital? How are leading organizations approaching social media?



After years of experimentation, government affairs offices have developed three effective uses for digital and social media. They’re gathering intelligence to head off hidden threats and chart new pathways to influence. They’re growing mindshare in policy debates by seeding ideas into communities of influence and educating digital learners. And they’re ... Read More
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