Story-Centered Grasstops Recruitment

Research

Sept. 9, 2015

Organization identifies and engages unaffiliated - but impassioned and influential - individuals as grasstops advocates through story sharing; story-centric advocate recruitment and qualification process vastly expand the pool of banner-carrying supporters.

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SEE MORE ABOUT: Social Media, Collecting Stories, Grasstops Programs, Grassroots Advocacy, Best Practices, Grassroots, Strategy, Storytelling, Messaging, Advocacy, Member Engagement, Research