Signature Product

Sept. 9, 2015

Organization identifies ways to monetize one of its assets by developing and merchandising that asset as a "product" to be used by peers. Involvement of prospective new partners in shaping, using, and ultimately marketing the organization's product earns third-party validation, increases visibility of the organization's message, and expands the organization's influence among numerous audiences.

Add to Briefcase

Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.