Social Media Diagnostic

Dec. 12, 2016

The Social Media Diagnostic is a tool for evaluating your organization's approach to engagement on social media. This guide will walk you through the planning and implementation lifecycle, from setting goals and selecting platforms to creating effective messaging. As you rate your performance against the metrics National Journal Communications Council has identified as most important, this assessment will suggest opportunities to make incremental progress, allowing you to continue improvements as your approach to social media evolves.

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