Digital Crisis Management

Digital Crisis Management
Nov. 5, 2015

Tech­no­logy has sig­ni­fic­antly changed the way com­mu­nic­at­ors must pre­pare for and re­spond to crises. But how can we best use all the tools at our dis­pos­al today in one co­ordin­ated, co­hes­ive strategy…es­pe­cially when time is of the es­sence, and risks are amp­li­fied? Par­ti­cipants will ex­plore the plan­ning and im­ple­ment­a­tion of a di­git­al crisis re­sponse that in­cor­por­ates an in­teg­rated, multi-chan­nel ap­proach and pro­motes in­tern­al and ex­tern­al brand co­he­sion. Top­ics covered will in­clude the im­port­ance of on­line mon­it­or­ing and com­munity man­age­ment, the spe­cif­ic roles that real-time tools like SEO/SEM and mi­cro sites can play, and how and when to en­gage in dif­fi­cult con­ver­sa­tions while main­tain­ing brand voice.

In an effort to continue to surface and share the very best insights and perspectives on our chosen topics, we invited a panel of experts to join us for a facilitated conversation on techniques and strategies for preparing for and executing a successful digital response to a variety of crisis situations.

  • Dan Webber, Executive Vice President at Edelman and head of its DC digital team
  • Scott Peterson, Senior Vice President of Communications at the Nuclear Energy Institute
  • Jon Melzer, ‎Senior Vice President of Digital at Weber Shandwick

Click here for link to event recap.

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