This four-part course focuses on the changing landscape of today’s newsroom, and how this impacts the way we develop trusted relationships with reporters. Course content shares strategies and tactics for tailoring outreach through digital channels, including optimizing the traditional press release format and other content to better align with the ways in which reporters want to receive information today.
Module Four, "Reimagining the Online Press Room," explores trends in presenting online content to journalists in more engaging, effective ways.
