Content Strategy (Part 2)

Oct. 30, 2015

These days, it seems it’s all about the con­tent. We know that Wash­ing­ton In­siders tend to trust con­tent more than chan­nel or source, and that ad­vocacy groups have tre­mend­ous amounts of con­tent at their dis­pos­al. But what types of con­tent are most ef­fect­ive, and how can teams bet­ter man­age the pro­cess of cre­at­ing and shar­ing their con­tent? Course content ex­plores the pro­cess and tools for man­aging an or­gan­iz­a­tion's con­tent cre­ation pro­cess.

View the video re­cord­ing of the present­a­tion here.

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