Despite growth in social media and other emerging platforms, the tried-and-true tactic of the email newsletter remains the way that much of Washington sends and consumes information today. Associations and think tanks lean on the channel—perhaps more than any other—to disseminate timely updates to members and supporters. And according to the 2015 WIA survey, nearly 90% of Washington Insiders rely on email newsletters at least once a day to get critical Washington-focused information. Learn how to develop an e-newsletter that highlights high priority content and calls-to-action and creates more effective pathways to other owned channels. Course content explores how audience data can inform newsletter content and design choices, as well as best practices in growing and cultivating a more active, engaged mailing list.