Building a Better E-Newsletter (Part 2)

Dec. 18, 2015

Des­pite growth in so­cial me­dia and oth­er emer­ging plat­forms, the tried-and-true tac­tic of the email news­let­ter re­mains the way that much of Wash­ing­ton sends and con­sumes in­form­a­tion today. As­so­ci­ations and think tanks lean on the chan­nel—per­haps more than any oth­er—to dis­sem­in­ate timely up­dates to mem­bers and sup­port­ers. And ac­cord­ing to the 2015 WIA sur­vey, nearly 90% of Wash­ing­ton In­siders rely on email news­let­ters at least once a day to get crit­ic­al Wash­ing­ton-fo­cused in­form­a­tion. Learn how to de­vel­op an e-news­let­ter that high­lights high pri­or­ity con­tent and calls-to-ac­tion and cre­ates more ef­fect­ive path­ways to oth­er owned chan­nels. Course content ex­plores how audi­ence data can in­form news­let­ter con­tent and design choices, as well as best prac­tices in grow­ing and cul­tiv­at­ing a more act­ive, en­gaged mail­ing list.

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