Visual Strategy in the Information Age

June 14, 2016

Com­mu­nic­a­tion on the web is in­creas­ingly visu­al, wheth­er it’s a web­site, a news­let­ter, or any one of the so­cial me­dia plat­forms that now heav­ily pri­or­it­ize im­ages. From data visu­al­iz­a­tions and in­fograph­ics, to pho­tos and maps, to an­im­ated gifs and memes—or­gan­iz­a­tions in Wash­ing­ton have myri­ad op­por­tun­it­ies to pro­duce and share visu­al con­tent. But there are two primary chal­lenges: how do we trans­late our com­plex mis­sions, mes­sages, and pri­or­it­ies in­to visu­als that de­liv­er value for our audi­ences, and how do we man­age the in­tern­al pro­cesses and costs of im­ple­ment­ing these strategies?

Visual Strategy in the Information Age is one of a series of companion resources to Washington in the Information Age. In this playbook, we'll explain how to build and execute a successful visual communications strategy based on research findings from Washington in the Information Age 2015, accompanied by additional analysis of over 150 D.C.-based associations, nonprofits and think tanks' social media visuals.

Add to Briefcase
Download PDF

Visual Strategy in the Information Age Playbook


Welcome to National Journal!

You are currently accessing National Journal from IP access. Please login to access this feature. If you have any questions, please contact your Dedicated Advisor.