The Republican Governors Association launched their first TV ad in Ohio on Thursday. The 30 second spot is the first of the cycle from the committee to go positive, and the fifth state overall where they’ve gone on TV along with Michigan, Arkansas, Wisconsin and South Carolina. The ad touts Gov. John Kasich’s (R) work reducing unemployment, creating jobs and eliminating the state’s budget deficit. (release)
The ad mirrors the first two ads run by Kasich, which focused on his biography and his efforts to turn the state’s economy around. The change in tone from previous RGA ads in other states doesn’t necessarily indicate that Kasich is more or less vulnerable than other incumbents, but positive spots from outside groups are always noteworthy.
“The RGA is expected to pay for a ‘seven-figure’ ad campaign in Ohio throughout the campaign,” according to one source. “Sources estimate that the RGA spent about $30,000 on the first ad in the Columbus media market.” (Columbus Dispatch) Another “media-buying source told Politico Wednesday that” the committee spent “upwards of $150,000 on cable alone” on this first ad. (Politico)
WAR ON WOMEN. Planned Parenthood President Cecile Richards penned an op-ed in the Cincinnati Enquirer Wednesday detailing Kasich’s record on abortion and women’s health, and pledges the organization “will be working…to defeat Kasich and send a women’s health champion to the governor’s mansion.”