OHIO

RGA Goes Positive in New Ad

TV spot is the first from the committee in Ohio and the RGA’s first positive ad of the cycle.

Karyn Bruggeman
May 8, 2014, 7:35 a.m.

The Re­pub­lic­an Gov­ernors As­so­ci­ation launched their first TV ad in Ohio on Thursday. The 30 second spot is the first of the cycle from the com­mit­tee to go pos­it­ive, and the fifth state over­all where they’ve gone on TV along with Michigan, Arkan­sas, Wis­con­sin and South Car­o­lina. The ad touts Gov. John Kasich’s (R) work re­du­cing un­em­ploy­ment, cre­at­ing jobs and elim­in­at­ing the state’s budget de­fi­cit. (re­lease)

The ad mir­rors the first two ads run by Kasich, which fo­cused on his bio­graphy and his ef­forts to turn the state’s eco­nomy around. The change in tone from pre­vi­ous RGA ads in oth­er states doesn’t ne­ces­sar­ily in­dic­ate that Kasich is more or less vul­ner­able than oth­er in­cum­bents, but pos­it­ive spots from out­side groups are al­ways note­worthy.

“The RGA is ex­pec­ted to pay for a ‘sev­en-fig­ure’ ad cam­paign in Ohio throughout the cam­paign,” ac­cord­ing to one source. “Sources es­tim­ate that the RGA spent about $30,000 on the first ad in the Colum­bus me­dia mar­ket.” (Colum­bus Dis­patch) An­oth­er “me­dia-buy­ing source told Politico Wed­nes­day that” the com­mit­tee spent “up­wards of $150,000 on cable alone” on this first ad. (Politico)

WAR ON WO­MEN. Planned Par­ent­hood Pres­id­ent Cecile Richards penned an op-ed in the Cin­cin­nati En­quirer Wed­nes­day de­tail­ing Kasich’s re­cord on abor­tion and wo­men’s health, and pledges the or­gan­iz­a­tion “will be work­ing…to de­feat Kasich and send a wo­men’s health cham­pi­on to the gov­ernor’s man­sion.”

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