National Journal and The Atlantic kicked off a week of live events at the Democratic National Convention on Monday. The first of four Daily Briefings covered the impact of social media on the 2012 presidential campaign and featured representatives from Facebook, Twitter, Google, and Barack Obama’s campaign.
With only about half of television viewing occurring live at this point, candidates need new ways to reach voters. Panel members suggested Facebook was becoming the new “battleground state” in campaigns.
And Twitter can be a better indicator of public opinions for politicians than polling data. Trends can appear in tweets weeks before they are reflected in polls, said Adam Sharp, Twitter’s head of government, news, and social innovation.
Social-media platforms have also opened up space for more in-depth political analysis. With a news cycle that can recycle a story in 20 minutes, longer-form analysis has become a popular sharing category. Forty percent of The Atlantic‘s online traffic now comes from social-media sharing, said Garance Franke-Ruta, senior editor at The Atlantic.
Check out National Journal‘s convention coverage for future events.