Washington in the Information Age

Now available: Washington in the Information Age 2017

National Journal’s annual Washington in the Information Age (WIA) research provides an exclusive, in-depth look at how Washington Insiders consume media today, the roles different channels play in their day-to-day policy work, and how these roles are anticipated to change in the future.

Who we survey

About 1,200 Washington Insiders from Capitol Hill, federal agencies, and the private sector

Inside the report

The report includes specific recommendations for how your organization can adapt and tailor engagement strategies to get ahead of these changing trends, and how trust and influence have shifted since the 2016 election cycle.

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  • Right to share within your firm
  • Right for advertising agencies to republish individual slides or data points within proposals and pitches to clients

Washington in the Information Age 2017: Survey Insights Report

All Sections

  • The full survey insights report
  • Access to a video walkthrough of the key takeaways
  • Data on every question asked in the survey, broken out by:
    • Capitol Hill / Private Sector / Agency
    • Republican / Democrat / Independent
    • Millennial / Generation X / Baby Boomer / Over 65

$3,750 · Format: PDF

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Washington in the Information Age 2017

Section 1: Trusted and Reliable Sources

  • What is the state of trust in media today?
  • Which sources do insiders trust the most?
  • How does trust impact what’s consumed?

$875 · Format: PDF

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Washington in the Information Age 2017

Section 2: Resources and decision-making

  • How do information resources help shape insiders' opinions on policy issues?
  • Where and how can one influence policy decisions?
  • How are preferences for different resources changing over time?

$875 · Format: PDF

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Washington in the Information Age 2017

Section 3: Social Media

  • Which social media platforms are used in DC?
  • What motivates insiders’ use of social media?
  • How do congressional staff use social media?

$875 · Format: PDF

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Washington in the Information Age 2017

Section 4: Media Brands

  • Which media outlets are most relied on for Washington news and information?
  • Which journalists are most widely followed by DC insiders?

$875 · Format: PDF

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Washington in the Information Age 2017

Section 5: Channel and format preferences

  • How do DC insiders access news and information today?
  • What channels are insiders gravitating towards?

$875 · Format: PDF

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Washington in the Information Age 2017

Section 6: Information consumption by time of day

  • Which channels do DC insiders rely on for news and information across the day?
  • How do patterns differ across workplaces?

$875 · Format: PDF

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Request a Custom Quote

Custom data cuts of the Washington in the Information Age 2017 survey are also available for purchase. Please contact us at service@nationaljournal.com for pricing and other details.

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