Resource Benchmarking

National Journal’s data-driven analytics and benchmarking efforts deliver critical strategic planning support to members seeking to gauge performance, pinpoint improvement opportunities and strengthen operations. These initiatives offer a view into what peer organizations do differently as well as directional guidance on possible changes for your office.

For more information or to participate in the 2018 initiative, please contact your Dedicated Advisor or

Who we survey

National Journal invites heads of office from across the membership to participate in the Resource Benchmarking initiative by completing an online survey.

Organizations completing the Resource Benchmarking survey include representatives from corporate government affairs, trade and industry associations, professional associations, advocacy groups and other not-for-profit entities.

These entities reflect a variety of industries, including: agriculture & food, banking & finance, energy & natural resources, healthcare, manufacturing, technology and utilities.

Tailored reports, available exclusively to initiative participants, show an organization's resourcing needs and decisions to peers of similar size, industry, and strategic objectives.

Inside the initiative

  • National Journal's 2018 resource benchmarking initiative identified a number of takeaways for government affairs offices, with many organizations taking a wait-and-see approach to spending and staffing
  • National Journal's 2018 resource benchmarking found 45% of the government affairs budget allocated to people, down from 50% in 2013. The reduction in personnel spend perhaps a signal of greater uncertainty in the policy environment.
  • Through multiple resource benchmarking exercises, National Journal has identified a variety of cost drivers for government affairs offices, with no single factor emerging as the main driver of spending levels.
  • Whether pulling back or ramping up, feedback from National Journal members reveals a number of challenges around budgeting and staffing the government affairs function.

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