The Walt Disney Company rolled out new nutrition initiatives on Tuesday with First Lady Michelle Obama. The company announced new advertising guidelines, a reduction in sodium content in children's meals served at its theme parks, and a new healthy food logo for grocery store products-- all in the hopes of addressing one of the first lady's top concerns, childhood obesity.
Disney said “that all products advertised on its child-focused television channels, radio stations and web sites must comply with a strict new set of nutritional standards,” according to The New York Times. Disney will also roll out “what it calls a Mickey Check in grocery store aisles: Disney-licensed products that meet criteria for limited calories, saturated fat, sodium and sugar” that can be emblazoned with a Mickey-Mouse ears logo.
"With this new initiative, Disney is doing what no major media company has ever done before in the United States," the first lady said at a news conference announcing the new Disney initiatives. "And what I hope every company will do going forward when it comes to the ads they show and the food they sell they're asking themselves one simple question: Is this good for our kids?”
Disney’s new advertising standards are based on suggestions developed by the federal government. Disney Chairman Robert Iger told the Times the new guidelines are good for business: they’ll help strengthen Disney’s brand, and track growing market demand for healthy food options. The new advertising guidelines won't take effect until 2015 because of existing contracts with advertisers, the Times reported.