TV Ad Buys

Spending shows which House races are heating up

By Reid Wilson, Scott Bland and Ryan Morris

Updated: July 5, 2012 | 12:08 p.m.
July 3, 2012 | 10:29 a.m.

The DCCC has reserved a total of $46 million across dozens of media markets around the country for ads that would run during the critical October home stretch.

This week, House Majority PAC, a super PAC run by a former top DCCC official, and the Service Employees International Union added another $20 million in ad reservations to that total.

The NRCC has reserved about $24 million across fewer targeted media markets. Republicans will certainly spend much more than they have currently reserved, though they haven't actually bought the time yet.

Television advertising reservations and buys by House party committees and outside super PACs, as of July 3.

Sources: DCCC, NRCC, House Majority PAC and SEIU

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