POLITICS

Suburban Mothers Are Fall's Key Swing Voters

Analysis: Michelle Obama and Ann Romney could be crucial in the campaign to win 'Wal-Mart moms.'

By Reid Wilson

Updated: July 12, 2012 | 2:45 p.m.
July 12, 2012 | 9:10 a.m.

So-called Wal-Mart moms — registered voters who have at least one child under 18, shopped at Wal-Mart in the last month and track closely with suburban noncollege white women — may end up being this cycle's key swing voters.


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