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The Next America - Diversity in Brief 2012 / What You Missed

Baldwin Hopes to Turn the Tides for Wisconsin Dems in Senate Election

July 10, 2012

Five diversity items for July 10: Episcopal Church targets Hispanics using marketing strategies; new study finds minorities are less likely to prefer hospice care and more.

Episcopal Church Targets Hispanics Using Marketing Strategies

The Episcopal Church is turning to marketing strategies and audience targeting in an effort to win over a larger Hispanic constituency, NBC Latino reports. In 2008, the church met with two Hispanic marketing professionals to get a better grip of who the group was--and how to better reach them.

“It’s been a challenge but it’s so exciting,” Anthony Guillen, a Los Angeles-based missioner for Latino/Hispanic ministries, told NBC Latino. “In the church we don’t talk about marketing and targeting, we talk about evangelizing. But I’m going to use marketing language and I’m not going to apologize for it. The church is doing itself a disservice if it’s not thinking in terms of marketing.”

Read more here.

Study: Minorities Less Likely to Prefer Hospice Care

Minority patients are less likely than their white cohort to use hospice care in their last moments of life, a new study found. Overall, minorities are 20 percent less likely to turn to hospice care--and the same study found that they were also less likely to visit the emergency department or to stay in an intensive care unit. Researchers attributed this gap to the fact that minorities tended to prefer more aggressive end-of-life treatment than white patients. Medicaid requires patients to forfeit curative treatments for palliative care in order to qualify for hospice.

Read more here.

 

Why an Asian-American’s Primary Win in New York Means So Much More

Despite an increase in their share of the population in New York, Asian-Americans have been slow to participate in the city’s political process. That may all change with state Assemblywoman Grace Meng’s win in the primary for a congressional seat in Queens, the Wall Street Journal reports. The victory for Meng, who is favored to win in November, is multi-faceted: As an Asian woman, she represents two crucial minorities in the politics.

Read more here.

Rep. Baldwin Hopes to Turn the Tides for Wisconsin Dems in Senate Election

Rep. Tammy Baldwin, D-Wis., is hoping to turn around a losing streak for the Democrats by running for the open Senate seat in the November election, the Washington Post reports. Wisconsin has been the source of several blows for the party, including losing both houses of the state Legislature and most recently losing the contentious recall election against Gov. Scott Walker. Baldwin, who is openly gay and bears a reputation as “unabashedly liberal,” was unopposed in the primary, but faces an uphill battle against her Republican opponent in November.

Read more here.

Arizona’s Builders Face a Shortage of Skilled Laborers

Arizona’s construction industry is finding itself with an increase in work as demands for homes grow, but its employers say they’re having difficulty filling the jobs with skilled laborers, the Huffington Post reports. Construction employment in the state rose 9.3 percent in May, and nationwide the housing demand is slowly rising, but builders are struggling to keep pace. Some maintain that the tough immigration law has driven much of its Hispanic labor force out of the state--many of whom were in the construction field, the Post reports.

Read more here.

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