Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Reveal Navigation

Opinion: Leaders Need New Civic Ethos to Appeal to Shifting Demographics Opinion: Leaders Need New Civic Ethos to Appeal to Shifting Demog... Opinion: Leaders Need New Civic Ethos to Appeal to Shifting Demographi... Opinion: Leaders Need New...

share
This ad will end in seconds
 
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation
 

 

The Next America - Demographics 2012 / Demographics

Opinion: Leaders Need New Civic Ethos to Appeal to Shifting Demographics

Morley Winograd (left) and Michael D. Hais

September 6, 2012

An August national survey of nearly 3,300 Americans between the ages 18 and 85, conducted by research company Frank N. Magid Associates, details the current composition of the two major political party coalitions that are more distinct from one another than at any other time in the past 50 years--perhaps even since the Great Depression.

In many democracies, political parties represent particular interests: labor or business, specific religions, ethnicities, or regions. In the United States, with its continental dimensions, varied population, and a constitutional system designed to disperse governing power, political parties are historically, and still remain, coalitions of various social groups. No party monopolizes the members of any one demographic, and each party contains at least some representation from all segments of the population.

Once formed, the party coalitions have staying power. During the Great Depression, Franklin Roosevelt assembled the New Deal coalition comprised of Southern whites; the "Greatest Generation" children of Eastern and Southern European immigrants; white workers; and urban blacks. This coalition dominated U.S. electoral politics for four decades and restructured public policy domestically, transforming public economic policy from laissez faire to governmental activism; and internationally, moving the nation’s foreign policy from isolationism to interventionism.

 

But as new generations with new concerns emerged in the midst of the racial and lifestyle changes of the 1960s, the New Deal coalition fell apart. It was supplanted by a Republican coalition that increasingly added two former components of the Democratic coalition—the white South and working-class whites—to the upper-income white residents of suburbs and small towns outside of the South that had been the core of the GOP in the previous era. The new Republican coalition dominated national elections almost as long and shaped public policy almost as profoundly as had the New Deal coalition that it superseded.

But these party coalitions are formed in a nation with a constantly changing economy, political process, and demographic makeup and, consequently, are not permanent. The Magid data very clearly display the sharp differences between today’s party coalitions.

The majority of voters who identify with or lean to the Republican Party are males and members of America’s two oldest generations—baby boomers, those in their 50s to mid-60s; and silents or seniors--who together make up 53 percent of Republicans.

The GOP coalition is almost entirely white (81 percent). It is disproportionately southern (38 percent of all Republicans and 41 percent of strong Republican identifiers) and 40 percent reside in small towns and rural areas. Two-thirds of Republicans are married, and three-quarters are Christian; only 7 percent are unaffiliated with any faith. A third of all GOP identifiers and 42 percent of strong Republicans attend religious services at least weekly. And, not surprisingly, 56 percent of all Republicans and 68 percent of strong Republican identifiers are self-professed conservatives.

The Democratic coalition is far different. A majority of Democratic identifiers are women and from the country’s two youngest generations—Millennials, voters in their 20s; and Generation X, people in their 30s and 40s, who in total make up 57 percent of Democrats. Forty-one percent of all Democrats and 45 percent of strong Democrats are nonwhite with about equal numbers of African-Americans and Hispanics.

Nearly half of Democrats live in the Northeast and West, and a disproportionately large number—70 percent—live in big cities or suburbs. Just half are married. Only 57 percent are Christian, and about one in five are either of non-Christian denominations or unaffiliated with any faith. Just 21 percent of Democrats attend a religious service weekly. Slightly more, 24 percent, never do.

The Democratic coalition is, however, more diverse ideologically than the Republican: While a plurality, 42 percent, are either self-identified liberals or progressives, nearly as many, 35 percent, say they are politically moderate.

The United States is undergoing major demographic, economic, and societal changes that have led to this new alignment and will continue to shape the two parties' coalitions. Some of the change—the Great Recession, the deepest and longest economic downturn since the 1930s—was severe and occurred almost overnight.

Other changes, among them the transformation of the nation from a white to nonwhite majority, the emergence of America’s largest and most diverse generation, the Millennials, and a makeover of the U.S. economy, are taking place more slowly, but equally profoundly.

To hold together and expand their coalitions, both parties will need to formulate a new “civic ethos” that addresses the fundamental question of what the size and scope of government should be in this new era.

Both President Obama and Mitt Romney recognize this and have used their respective party’s conventions to articulate distinctly different visions and values that they believe should shape and guide America’s politics and government in the coming years.

The party that enunciates this new civic ethos in a way that enables it to build a majority electoral and governing coalition is likely to dominate U.S. politics for the next four or five decades.

Morley Winograd and Michael D. Hais are coauthors of the newly published Millennial Momentum: How a New Generation Is Remaking America and Millennial Makeover: MySpace, YouTube, and the Future of American Politics. They are fellows at NDN and the New Policy Institute.

Full disclosure: Hais retired in 2006 as vice president of Entertainment Research from Frank N. Magid Associates after a 22-year career with Magid and continues to do occasional work for the firm.

Opinions and other statements expressed by Perspectives contributors are theirs alone, not National Journal's. Content created by third-party contributors is their sole responsibility and its accuracy is not endorsed or guaranteed.

Get us in your feed.
More The Next America - Demographics 2012
 
Comments
comments powered by Disqus