12 for '12: Demographically Key Must-Reads

Virtually every issue the United States contends with promises to be affected by deep currents of change illuminated by demographic shifts. With The Next America, National Journal unveils an unprecedented effort to explore the significant political, economic and social impact of profound racial and cultural changes.

The initiative includes polls, national and local events with thought leaders, magazine supplements and launch of a full website May 1.

The Story That Started It All

In 2010, Ronald Brownstein wrote The Gray and the Brown: A Generational Mismatch about America’s shift to an older, more ethnically diverse population and how these changes affect us as a nation.