Creepy Uncle Sam Is Back, This Time to Scare You Out of Signing Up for Obamacare

The folks behind the invasive Uncle Sam ads have a new one out in time for Halloween.

National Journal
Lucia Graves
Oct. 25, 2013, 10:34 a.m.

Gen­er­a­tion Op­por­tun­ity, the co­ali­tion of right-lean­ing groups that put out a rapey Uncle Sam video last month, has out­done it­self. This month the group is out with an ad sug­gest­ing that if you don’t sign up for Obama­care, Uncle Sam will show up at your house on Hal­loween and kill you.

The ad, for your con­sid­er­a­tion:

The real­ity is quite the op­pos­ite. One of the chief reas­ons young wo­men go bank­rupt or die is if they skip an an­nu­al pap ex­am and fail to pick up on early warn­ings of cer­vical can­cer. The group had been tar­get­ing col­lege kids around the coun­try, en­cour­aging them to “opt out” of cov­er­age.

This ad is ac­tu­ally an im­prove­ment over their pre­vi­ous ad, which I wrote about in Septem­ber, in as much as it en­cour­ages young people to find an­oth­er plan. “Don’t get scared in­to sign­ing up for Obama­care,” the fi­nal screen reads. “You have op­tions; get the in­sur­ance that’s right for you.”

That’s bet­ter than their last ad, which made no men­tion of sign­ing up for an al­tern­at­ive plan. Gen­er­a­tion Op­por­tun­it­ies Dav­id Pasch claims it isn’t a change of heart. “That has been our mes­sage from day one,” he told Na­tion­al Journ­al in an email. “We’ve nev­er en­cour­aged young people to forgo health in­sur­ance en­tirely. It’s al­ways been Opt Out and buy private.”

Trouble is, most people don’t get past “Opt Out.” 

This post has been up­dated with a re­sponse from Gen­er­a­tion Op­por­tun­ity.

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