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The Results Are In: National Journal Wins Election 2012 With High-Quality Reporting & Insight The Results Are In: National Journal Wins Election 2012 With High-Qual...

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The Results Are In: National Journal Wins Election 2012 With High-Quality Reporting & Insight

November 7, 2012

As Campaign 2012 makes its way into the books, National Journal is celebrating its own win - an election season packed with the kind of reporting, analysis, and insight that have made National Journal the platinum standard for Washington journalism.

National Journal campaign coverage has taken on a particularly high profile in the final months of the election, with other national news organizations quoting Ron Fournier's rapid-fire debate analyses, Ron Brownstein's in-depth demographic dissections, Major Garrett's behind-the-scenes campaign reporting, and the intelligent and thought-provoking work of the entire National Journal politics team.

Traffic to is up by a third since last year and the new National Journal Membership program has signed up 792 member organizations in just its first year of existence. National Journal LIVE, National Journal's events division, hosted 35 events in nine days at the Democratic and Republican national conventions - the most in its convention history - and is projecting 25% year-over-year growth for 2012. The "Day After" event - National Journal LIVE's premiere election debrief, being held today - sold out weeks in advance.

Throughout the election season, National Journal has delivered agenda-setting insight on the dynamics shaping the national landscape...

  • In Nothing We Trust - Reporting on Americans’ disappearing faith in the institutions that hold communities together, Ron Fournier's and Sophie Quinton's story garnered some of the most powerful social media reaction of anything National Journal has published. Chuck Todd said, “This piece may end being in [the] top 5 best pieces about this campaign," and Politico called it one of the best of 2012.
  • My Father the Parasite - In a lovingly reported debate with his own father, Jim Tankersley tackled the reality of a Baby Boomer generation that has received the greatest benefits of government investment and spending while simultaneously crippling the ability of future generations to receive the same.
  • 80/40 and 61/74 - In a "Demographics Is Destiny" election, Ron Brownstein cracked the code. Obama's formula for success? 80% of minority voters + 40% of white voters + 26% minority turnout. Romney's? 61% of white voters + 74% white turnout. Media critic Jay Rosen called it the best "thought scoop" of the election cycle. Brownstein also went deeper behind the numbers in The Hidden History of the American Electorate.
  • Romney and the Race Card - Ron Fournier's act of accountability journalism on a difficult and controversial topic set conversations ablaze across both social media and the political world. Media critic Jay Rosen named it the best piece of analysis in the 2012 campaign.

...incisive analysis that shed new light on the issues and numbers driving the campaign...

  • Defying Gravity - In an election that seemed to fly in the face of much conventional wisdom, Beth Reinhard, Major Garrett, and Jim Tankersley dug in to the surprising resilience of Obama's numbers in the face of economic headwinds.
  • Why Incumbents Lose Debates - With remarkable prescience, George Condon filed his historical look at how presidential incumbents frequently get bested in campaign debates nearly a week before President Obama's lackluster performance in Denver.
  • Shades of Brown - Beth Reinhard, reporting from the always consequential state of Florida, found that the story of the Hispanic vote is the story of the 2012 campaign.
  • Nationalizing the Industry - Reid Wilson examined the diffusion of political power away from traditional hubs and toward outside groups and found that as contests become national, rather than local, the individual candidates who once were able to appeal across party lines -- and the parties themselves -- lost control. 
  • Sorry, Wrong Number - The 2012 campaign featured an explosion of polls, but sorting the good from the bad could be a difficult task. National Journal Hotline's Steven Shepard explained how the rapidly changing world of telephone polls had put the industry at a crossroads.
  • A Desert Mirage - As the campaign drew to a close, it became clear that the Obama campaign's early dreams of winning Arizona were just that - dreams. Alex Roarty knew that back in February.
  • The Other Half - Months before Mitt Romney made "the 47%" a campaign talking point, Nancy Cook reported in depth on the half of Americans who don't pay federal income taxes and the conservatives who want to change that.
  • Heads in the Sand - Coral Davenport wrote the definitive report on how Republicans in Congress and on the campaign trail systematically turned away from science on global climate change. 
  • The Reality of Benghazi - Michael Hirsh cut through the haze of intelligence and conspiracy theories surrounding the Benghazi consulate attack and found the real no story.

...and behind-the-scenes reporting that broke news and cut through the spin.

  • Narrowing the Map - Major Garrett produced consistently insightful reporting from deep inside the campaign teams. This story, in which David Plouffe signaled wavering confidence for the Obama team in North Carolina, Virginia, and Florida, pointed the way to the campaign's late-stage "all about Ohio" focus.
  • Akin, Alone - Dan Friedman got a deeply personal inside look at the GOP's most controversial Senate candidate.
  • Gone Phishing - Shane Goldmacher uncovered a network of look-alike campaign websites that netted more than $570,000 from donors who thought they were contributing to Republican candidates.
  • Stocking the Cabinet - Ahead of the election, George Condon and Jim O'Sullivan quarterbacked the Power Players package, the most in-depth looks at the likely contenders for the top jobs in a future Obama or Romney administration.
  • Compare the Candidates - Over the course of ten weeks, National Journal compiled the most comprehensive set of issue comparisons in the campaign - one stop for nearly everything a truly engaged voter - or political professional - needed to know.
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