AdWeek's Lucia Moses writes about the success of National Journal's membership program:
National Journal Group Happy With Results of New Membership Model
'We're killing it.'
Nine months ago, Atlantic Media’s National Journal Group took the bold step of converting the politics and policy publisher’s individual subscription model to one based on membership in hopes of growing revenue and loyalty
Now, the National Journal reports having signed up 600 members out of 1,500 the company identified as prospectives, putting it well on the way to growing membership revenue 20 percent this year over 2011, group president Andy Sareyan said. “We’ve already hit the goal for the year in terms of membership revenue,” Sareyan said.
“We’re killing it.”
Read the full story here.
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