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Texas Gov. Rick Perry Saturating Iowa Airwaves Next Week Texas Gov. Rick Perry Saturating Iowa Airwaves Next Week Texas Gov. Rick Perry Saturating Iowa Airwaves Next Week Texas Gov. Rick Perry Sat...

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Politics / CAMPAIGN 2012

Texas Gov. Rick Perry Saturating Iowa Airwaves Next Week

photo of Reid Wilson
December 7, 2011

Texas Gov. Rick Perry will saturate the Iowa airwaves next week in a major push to boost his poll numbers just three weeks before the state's first-in-the-nation caucuses.

Perry's campaign has purchased $1.2 million in airtime over the next four weeks, a source familiar with the ad markets said on Wednesday. And new details of the spots he's purchased show his team will pour at least $653,000 into Iowa television and radio this week alone.

The major spending is a sign of life for a candidate whose poll numbers have dropped precipitously. After a series of debate flubs sent his supporters fleeing, Perry's early fund-raising success is providing a pivotal chance for the candidate to reconnect before a critical contest. Perry's campaign raised $17.2 million during the first month and a half of his bid, and by the end of September, he had just over $15 million left in the bank.

 

Perry has purchased 7,762 gross ratings points in three Iowa broadcast markets for advertisements running through next Tuesday, Dec. 13. A 2,000-point buy in a single media market is considered saturation-level; Perry has purchased more than 2,000 points in all three markets, according to data provided by a Republican watching the Iowa ad market and confirmed by other ad buyers.

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Rebecca Kaplan contributed contributed to this article.

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