Texas Gov. Rick Perry will saturate the Iowa airwaves next week in a major push to boost his poll numbers just three weeks before the state's first-in-the-nation caucuses.
Perry's campaign has purchased $1.2 million in airtime over the next four weeks, a source familiar with the ad markets said on Wednesday. And new details of the spots he's purchased show his team will pour at least $653,000 into Iowa television and radio this week alone.
The major spending is a sign of life for a candidate whose poll numbers have dropped precipitously. After a series of debate flubs sent his supporters fleeing, Perry's early fund-raising success is providing a pivotal chance for the candidate to reconnect before a critical contest. Perry's campaign raised $17.2 million during the first month and a half of his bid, and by the end of September, he had just over $15 million left in the bank.
Perry has purchased 7,762 gross ratings points in three Iowa broadcast markets for advertisements running through next Tuesday, Dec. 13. A 2,000-point buy in a single media market is considered saturation-level; Perry has purchased more than 2,000 points in all three markets, according to data provided by a Republican watching the Iowa ad market and confirmed by other ad buyers.
Rebecca Kaplan contributed contributed to this article.