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Politics / CAMPAIGN 2012

New Bachmann Ad in Iowa Stays On Message

Republican presidential candidate Michele Bachmann.(JUSTIN SULLIVAN/GETTY IMAGES)

photo of Lindsey Boerma
July 7, 2011

Rep. Michele Bachmann, R-Minn., debuted on the Iowa airwaves Thursday morning with the first television ad of her presidential campaign, playing up her roots in the state but reminding voters that she has a solidly conservative legislative record, too.

“As a descendant of generations of Iowans, I was born and raised in Waterloo,” Bachmann says over upbeat guitar strumming in the ad, named for her hometown. “As a mom of five, a foster parent, and a former tax lawyer -- and now a small-business job creator -- I know that we can’t keep spending money that we don’t have. That’s why I fought against the wasteful bailout, against the stimulus. I will not vote to increase the debt ceiling.”

By speaking directly into the camera and knotting her personal, hometown-girl past to her Washington insider advantage, Bachmann’s ad is consistent with the image her campaign has built so far: an all-in-one conservative with a penchant for retail politics.

 

Bachmann spokeswoman Alice Stewart told CNN the ad will air through the weekend, including during Sunday talk shows, and called it “a significant ad buy.” Though Bachmann is the only major candidate holding out for the July 15 disclosure date, the ad splurge indicates that she may have had decent second-quarter fundraising numbers.

The only other GOP contender to go up with paid media in Iowa is Bachmann’s fellow Minnesotan Tim Pawlenty, who is considered her biggest threat in the Hawkeye State’s caucus process.

Watch’s Bachmann’s ad:

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