The recent blowing up of the Invisible Children viral video might have some of us thinking that Malcolm Gladwell was on to something with his biting critique of online politics, the so-called "slacktivism" debate. But the attention to the shooting death of Trayvon Martin and, even more so, the connected debate over Stand Your Ground gun laws and the distancing of some of the country's biggest companies from ALEC, the American Legislative Exchange Council, shows how online organizing actually can work. And that, reasonably, seems to be causing palpitations in the hearts of everyone from Coca-Cola to the Koch brothers.
That's why even if, as Politico reports, the gun debate isn't happening in Washington, the NRA shouldn't be unconcerned.
To itself, ALEC is an organization dedicated to the advancement of free-market and limited-government principles through a unique "public-private partnership" between state legislators and the corporate sector. To its critics, it's a shadowy back-room arrangement where corporations pay good money to get friendly legislators to introduce prepackaged bills in state houses across the country. Started in the mid-1970s, ALEC's existence has been long known but its practices, largely, have not; the group hasn't been eager to tie its bills in Wisconsin to those in Ohio to those in North Carolina.
Nine months ago, though, a website called ALEC Exposed went live, showcasing more than 800 so-called model bills contributed by, the site's creators say, a still-anonymous whistle-blower. Beyond the bills themselves, the group built out a wide-ranging, sometimes confusing wiki aimed at documenting which legislators take part in the group, which corporations support it, and where the bills go once they leave ALEC.
Lisa Graves is executive director of the Center for Media and Democracy, the group that built ALEC Exposed. She's also a former Justice Department official in both the Clinton and Bush administrations. Said Graves on a call this week, "We built out the material using Google, the Internet Archive, and the Wayback Machine, primary records that were previously on ALEC's website, old old Lexis news clips, and the tobacco library," as in the digital archive run by the University of California of San Francisco as part of the Tobacco Master Settlement Agreement of the late '90s. "There was a lot of material out there that was just not widely known."
Having the bills all in one place painted a certain picture. "If it's voter ID, it's ALEC," observed Doug Clopp, deputy director of programs at Common Cause. "If it's anti-immigration bills written hand-in-glove with private prison corporations, it's ALEC. If it's working with the NRA on 'shoot to kill' laws, it's ALEC. When you start peeling back state efforts to opt out of the regional greenhouse-gas initiative, it's ALEC." Adopted first in the states, by the time these laws bubble up to the national level, they're the conventional wisdom on policy.
For years, political types had vague notions of the state-to-state connections, but it was difficult to see the whole picture. ALEC Exposed launched with a series of companion articles in The Nation, detailing not only the bills themselves but the involvement of the Koch brothers, early ALEC funders. Graves said she was eager to avoid the fate of past interest-group reports that focused on ALEC then sat on shelves, unread. "I know the only way that we could possibly tell the story of this corporate bill mill across 50 states was to use, in essence, crowdsourcing that engaged other journalists, citizens, researchers, and writers."
One group that decided to jump into the mix was ColorofChange.org. Created in the aftermath of Hurricane Katrina, the organization is known for its mastery of online organizing. The ALEC Exposed research was eye-opening, ColorofChange.org Executive Director Rashad Robinson said. ColorofChange.org took particular offense at the spate of voter ID laws that had originated within ALEC. It focused its efforts at peeling off the corporations taking part in the group.
In early December, ColorofChange.org sent out an email to its membership list. "For years," it read, "the right wing has been trying to stop black people, other people of color, young people, and the elderly from voting for partisan gain -- and now some of America's biggest companies are helping them do it." The missive introduced how ALEC works, detailing the spread of voter ID laws through dozens of states, including Kansas, Rhode Island, South Carolina, Texas, and Wisconsin. The lengthy e-mail was footnoted, meant to be a teaching document.