The best way to win people over with your political views is with an ironic T-shirt, right? What better way to capture the vitality, the energy, the idealism of young voters than by turning a fleeting Internet meme into something wearable and selling it for a $30 donation? Political campaigns have pushed their rapid-response effort into T-shirt-making, with the Democratic National Committee and Mitt Romney trading barbs in the 100 percent cotton format.
The provocative T-shirt is powerful: Just recall how the American political conversation shifted leftward with the popularity of Che shirts. Your own humble aggregator briefly fell in love with a boy named Trey in eighth grade after seeing him in the lunch line wearing a worn-thin Green Day "Eat Your Parents" shirt. If a shirt can spark a junior high crush, just think what this many shirts can do for an election.