Big tobacco companies are looking to electronic cigarettes to reclaim market share and cultural relevancy. Proponents of e-cigarettes, which don't burn tobacco but instead rely on battery power to vaporize a solution of liquid nicotine, hope that "vaping" could one day be as accepted as drinking a cup of coffee.
They work like this:
Here's a look at the products big tobacco is betting on:
Lorillard acquired blu eCigs, an e-cigarette brand that glows blue at the tip when the user is "vaping," in April 2012.(AP Photo/Gerry Broome, file)
Vuse is owned by Reynolds American.(AP Photo/Reynolds American Inc.)
Altria Group, which is the parent company to Philip Morris USA, is introducing its first electronic cigarette -- MarkTen -- in August 2013.(AP Photo/Altria Group Inc.)