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Major Players in the E-Cigarette Market Major Players in the E-Cigarette Market

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Health Care

Major Players in the E-Cigarette Market

photo of Catherine Hollander
June 24, 2013

Big tobacco companies are looking to electronic cigarettes to reclaim market share and cultural relevancy. Proponents of e-cigarettes, which don't burn tobacco but instead rely on battery power to vaporize a solution of liquid nicotine, hope that "vaping" could one day be as accepted as drinking a cup of coffee.

They work like this:

Here's a look at the products big tobacco is betting on:

Lorillard acquired blu eCigs, an e-cigarette brand that glows blue at the tip when the user is "vaping," in April 2012.(AP Photo/Gerry Broome, file)

Vuse is owned by Reynolds American.(AP Photo/Reynolds American Inc.)

Altria Group, which is the parent company to Philip Morris USA, is introducing its first electronic cigarette -- MarkTen -- in August 2013.(AP Photo/Altria Group Inc.)

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