Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Major Players in the E-Cigarette Market Major Players in the E-Cigarette Market

This ad will end in seconds
Close X

Want access to this content? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation


Health Care

Major Players in the E-Cigarette Market

photo of Catherine Hollander
June 24, 2013

Big tobacco companies are looking to electronic cigarettes to reclaim market share and cultural relevancy. Proponents of e-cigarettes, which don't burn tobacco but instead rely on battery power to vaporize a solution of liquid nicotine, hope that "vaping" could one day be as accepted as drinking a cup of coffee.

They work like this:

Here's a look at the products big tobacco is betting on:

Lorillard acquired blu eCigs, an e-cigarette brand that glows blue at the tip when the user is "vaping," in April 2012.(AP Photo/Gerry Broome, file)

Vuse is owned by Reynolds American.(AP Photo/Reynolds American Inc.)

Altria Group, which is the parent company to Philip Morris USA, is introducing its first electronic cigarette -- MarkTen -- in August 2013.(AP Photo/Altria Group Inc.)

Job Board
Search Jobs
Legislative Advocate
| Washington, District of Columbia
Associate Director of Center for Policy Advocacy
| Washington, District of Columbia
Life Insurance Consultant
Accenture | New York, NY
Rules Business Analyst
Accenture | Columbus, OH
Virtualization Engineer
Accenture | New York, NY
Federal - Oracle DBA
Accenture | Columbus, OH
Pega System Development Lead
Accenture | Chicago, IL
SuccessFactors Practice Lead
Accenture | Philadelphia, PA
Media Industries Research Manager
Accenture | Arial, SC
Agile Digital Delivery Lead
Accenture | Chicago, IL
PeopleSoft Security Lead Manager
Accenture | Albany, NY
Oracle CC&B Finance Consultant
Accenture | Chicago, IL
comments powered by Disqus