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Conventions 2012 / CONVENTIONS 2012

Highlights from Monday's National Journal Event — PICTURES

photo of Cory Bennett
September 3, 2012

National Journal and The Atlantic kicked off a week of live events at the Democratic National Convention on Monday. The first of four Daily Briefings covered the impact of social media on the 2012 presidential campaign and featured representatives from Facebook, Twitter, Google, and Barack Obama's campaign.

With only about half of television viewing occurring live at this point, candidates need new ways to reach voters. Panel members suggested Facebook was becoming the new "battleground state" in campaigns. 

And Twitter can be a better indicator of public opinions for politicians than polling data. Trends can appear in tweets weeks before they are reflected in polls, said Adam Sharp, Twitter's head of government, news, and social innovation.

Social-media platforms have also opened up space for more in-depth political analysis. With a news cycle that can recycle a story in 20 minutes, longer-form analysis has become a popular sharing category. Forty percent of The Atlantic's online traffic now comes from social-media sharing, said Garance Franke-Ruta, senior editor at The Atlantic.

Check out National Journal's convention coverage for future events.

Major Garrett (left), National Journal White House correspondent, and Garance Franke-Rute, senior editor at The Atlantic, moderate National Journal and The Atlantic's first Daily Briefing of the Democratic National Convention. The Sept. 3 event covered social media's impact on the 2012 presidential campaign.(Kristoffer Tripplaar)

(From left) Daniel Sieberg, spokesperson for Google politics and elections; Adam Sharp, Twitter head of government, news, and social innovation; Adam Conner, Facebook manager for policy; Joe Rospars, Obama for America chief digital strategist; Major Garrett, National Journal White House correspondent; and Garance Franke-Rute, senior editor at The Atlantic, participate in National Journal and The Atlantic's Daily Briefing in Charlotte on Monday.(Kristoffer Tripplaar)

Facebook's Adam Conner (right) talks about how Facebook is the new "battleground state" for politicians. Adam Sharp of Twitter looks on.(Kristoffer Tripplaar)

 

Google's Daniel Sieberg (left) talks about bringing the audience behind the scenes with reporters and politicians through Google+ hangouts, while Twitter's Adam Sharp (center) and Facebook's Adam Conner look on.(Kristoffer Tripplaar)

(From left) Google's Daniel Sieberg, Twitter's Adam Sharp, and Facebook's Adam Conner explain how social media has sped up the news cycle while creating opportunities for in-depth analysis that is sharable.(Kristoffer Tripplaar)

(From left) Daniel Sieberg, spokesperson for Google politics and elections; Adam Sharp, Twitter head of government, news, and social innovation; Adam Conner, Facebook manager for policy; Joe Rospars, Obama for America chief digital strategist; Major Garrett, National Journal White House correspondent; and Garance Franke-Rute, senior editor at The Atlantic, participate in National Journal and The Atlantic's Daily Briefing in Charlotte on Monday.(Kristoffer Tripplaar)

 
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