Fred Davis' Republican campaign ads are both controversial and hard to forget.
On Wednesday, the New York Times unearth a proposed $10 million ad campaign by Davis targeting President Obama and his relationship with his former pastor Rev. Jeremiah Wright.
Below are some of Davis' most noteworthy campaign ads, which may shed light on the tone of attack ads to come.
Carly Fiorina’s “Demon Sheep” ad painted the former California Senate candidate’s GOP primary rival, Tom Campbell, as a “demon sheep,” a disingenuous fiscal conservative who is actually a demon-in-sheep’s-clothing.
Carly Fiorina’s “Hot Air: The Movie” ad showed the head of Fiorina’s opponent in the general election, incumbent Sen. Barbara Boxer, growing into a blimp and exploding out of the Capitol building, ostensibly to show her “elitist self-image” casting a shadow over America.
Pete Hoekstra’s “Debbie-Spend-It-Now” ad, which aired during the Super Bowl, raised allegations of racism for its portrayal of an Asian woman bicycling among rice paddies, accusing Michigan Sen. Debbie Stabenow of helping the Chinese economy by overspending in the United States. “Your economy get very weak. Ours get very good,” the woman says in broken English. “We take your jobs. Thank you Debbie-Spend-It-Now”
John McCain’s “Celebrity” Ad juxtaposed images of socialite Paris Hilton and Britney Spears with then-candidate Sen. Barack Obama speaking to a crowd of hundreds of thousands in Germany to suggest that Obama was more a media creation than a leader.
Christine O’Donnell’s “I’m Not A Witch” Ad came after a decade-old clip from the Bill Maher show, where the ex-Delaware Senate candidate was a pundit, surfaced with O’Donnell admitting that she had “dabbled in witchcraft.” This ad was meant to shift the conversation and tackle the controversy head-on.
Ben Quayle’s “Barack Obama is the Worst President in History” ad came in the middle of an Internet scandal for the congressional candidate. Quayle was revealed to have been a blogger for an adult web site, were he wrote under the pen name “Brock Landers.” This ad had pundits discussing if Quayle was too harsh on the president, and not his side career.
Jon Huntsman’s ad launching his presidential bid introduced the former Utah Governor and Chinese ambassador to a broader audience and features him riding a motorcycle across miles of rugged landscape while a moderate sums up his bio.