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National Rifle Association: "Way Of Life" National Rifle Association: "Way Of Life"

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National Rifle Association: "Way Of Life"

Producer: Tom Edmonds

National Rifle Association: "Way Of Life"


Running Time: 00:45

Debut Date: 09/22/2008

Ad Buy: Colorada, New Mexico and Pennsylvania


Cost: part of an eight-figure ad buy

Summary: A Michigan voter repsonds to Obama's comments about "bitter" gun owners.

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Script of "Way Of Life" (TV)

(Text on screen: Scott Siefert, Michigan)

SCOTT SIEFERT [v/o]: My family and my freedoms are important to me.

But because I believe in traditional American values, go to church, exercise my right own a firearm, Barack Obama says I'm bitter.

(Text on screen: Source: San Francisco; 4/6/08)

SCOTT SIEFERT: Well, I'm not bitter. I'm blessed.

SCOTT SIEFERT [v/o]: Out here, we don't cling to guns and religion because we're bitter. We uphold traditions that have been passed down from generation to generation.

(Text on screen: Source: San Francisco Chronicle, 4/6/08)

I want a president who will protect my right to own a firearm, to defend myself and family, and protect our country's commitment to constitutional freedoms -- not just tell people he supports them so he can get elected.

SCOTT SIEFERT: I won't compromise my way of life for any politician.

SCOTT SIEFERT [v/o]: And I won't support someone who doesn't believe in my right to self-defense. Not now, not ever.

ANNOUNCER [v/o]: On November 4, defend freedom. Defeat Obama. Get the facts at

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