Producer: Fenton Communications
Running Time: 00:30
Debut Date: 08/04/2008
Ad Buy: to be determined; mixed national and battleground states
Cost: $150,000
Summary: A middle-aged father expresses his doubts about John McCain's promise to ease gasoline prices.
Script of "Gimmick" (TV)
FATHER: Senator McCain, you let me and my kids down. From the very beginning, I told them, "This is a principled guy." So when you said you were going to help make driving affordable again, I believed you.
And then your idea is to do offshore drilling, which I find out won't produce much oil for 10 years and then barely save us any money anyway?
That's not a solution, Mr. McCain. That's a gimmick. We expected better.
ANNOUNCER (v/o): Moveon.org Political Action is responsible for the content of this ad.
(Text on screen: Paid For By MoveOn Political Action; http://political.moveon.org.; not authorized by any candidate or candidate's committee.)
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