Producer: Rider Strong
Running Time: 00:30
Debut Date: 07/28/2008
Ad Buy: nationwide on MTV and Comedy Central
Cost: $150,000
Summary: Runner-up in MoveOn.org's "Obama in 30 Seconds" ad contest, the spot spoofs anti-STD and anti-drug commercials, showing people who are hooked on Obama's message of hope.
Script of "It Could Happen To You" (TV)
MAN #1: I never thought it could happen to me.
WOMAN #1: I've been living with it for a while now.
MAN #2: I got it from her.
MAN #3: I mean, this could happen to anybody.
WOMAN #2: Anybody.
MAN #4: I have hope.
MAN #5: Hope.
MAN #6: Yeah, it's true.
MAN #1: I'm sorry, Mom, I'm sorry.
MAN #7: For eight years...
WOMAN #2: ... we all thought it was gone.
WOMAN #1: And now it's back.
ANNOUNCER [v/o]: Hope. It could happen to you.
WOMAN #3: This is your brain...
MAN #2: ... and this is your brain on hope. Any questions?
(Text on screen: Obama '08; MoveOn.org Political Action; Paid For By MoveOn.org Political Action. http://political.moveon.org; Not authorized by any candidate or candidate's committee.)
ANNOUNCER: MoveOn.org Political Action is responsible for the content of this advertisement.
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