Skip Navigation

Close and don't show again.

Your browser is out of date.

You may not get the full experience here on National Journal.

Please upgrade your browser to any of the following supported browsers:

Lobbying Goes Google Lobbying Goes Google

This ad will end in seconds
 
Close X

Not a member? Learn More »

Forget Your Password?

Don't have an account? Register »

Reveal Navigation
 

 

Legacy Content / ONLINE EXCLUSIVE

Lobbying Goes Google

A Smorgasbord Of Issue Groups and Politicians Are Advertising In The Search Engine's Network On A Host Of Hot-Button Issues

March 3, 2009

Main Story: Groups Adapt '08 Tactics To Next Round Of Races

Search advertising isn't new, but anecdotal evidence suggests it's becoming more popular as a political tool. Peter Greenberger, head of Google's D.C.-based issue and advocacy team, would not say how many political groups or individuals are buying ads around its search results, saying the company can't pinpoint how many clients are using its AdWords program because getting involved doesn't require contacting Google.

Here's a rundown of some of the major campaigns that are or have been popping up around Google.

 

Economy

• Freedom Works advocated against the bailout of Fannie Mae and Freddie Mac, the Troubled Asset Relief Program, the auto bailout and the stimulus package. It also ran a campaign urging Congress to allow domestic drilling to lower gasoline prices. Its current campaign targets Blue Dog Democrats on the stimulus; the group also advertised alongside these House lawmakers' names in the summer pushing them to not support the bailout of Fannie and Freddie.

• The left-leaning Drum Major Institute for Public Policy is running ads alongside lawmakers' names that send users to TheMiddleClass.org, which tracks and grades members of Congress on domestic issues.

• The conservative American Issues Project is running ads alongside the names of lawmakers from both parties to protest how the stimulus money is being spent. Regardless of which ad users click on, they're sent to a general landing page showing the group's latest TV ad.

• Freedom Project, the PAC of House Minority Leader John Boehner, R-Ohio, pushed for a GOP alternative to the stimulus.

• The National Association of Realtors urged Congress to pass housing reforms and infuse money into the real estate market.

• Ford aimed to set itself apart from the other two of Detroit's Big Three during the auto bailout in the fall.

The Employee Free Choice Act

Against:

Work Fairness Institute

• Communications firm Projections Inc.

• Communications firm Labor Relations Institute Inc.

• Center For Union Facts

• Public Service Research Council

For:

Services Employees International Union

• American Rights At Work

Political Interests, Races And Candidates

• America's Voice is running an immigration reform search campaign alongside specific lawmakers, such as Sen. Kirsten Gillibrand, D-N.Y.

• Foreign policy advocacy group Peace Action West urged President Obama to not retain Robert Gates as Defense secretary.

• EMILY's List advertised alongside female candidates as they received prime-time coverage during the Democratic National Convention.

• Sen. Ron Wyden, D-Ore., advocated for passage of his Healthy Americans Act.

• Sen. Jeff Merkley, D-Ore., ran a search engine campaign for his 2008 Senate race.

• The American Federation of State, County and Municipal Employees advertised for its economic recovery campaign "Make America Happen. Again."

• Alaska Gov. Sarah Palin's PAC is advertising to raise money and support for the former Republican vice presidential candidate.

• Former Democratic National Committee Chairman Terry McAuliffe is advertising for his gubernatorial bid in Virginia this year. He's using his name and that of his primary opponent, state Sen. Creigh Deeds, as keywords.

• Rep. Roy Blunt, R-Mo., is running a search list campaign for his 2010 Senate run, using keywords like "stimulus" and "Missouri Senate."

More Legacy Content
Job Board
Search Jobs
Security Alarm Tech/Electrician
Lockheed Martin | Fairfax, VA
Systems Engineer Stf
Lockheed Martin | Washington, DC
Sharepoint Developer
Lockheed Martin | Tampa, FL
Intelligence Analyst Stf
Lockheed Martin | Springfield, VA
Info Assurance Engineer Sr
Lockheed Martin | Glen Allen, VA
Sr. Software Engineer
Lockheed Martin | Herndon, VA
Technical Service Engr Asc Mgr
Lockheed Martin | Herndon, VA
Software Engineer Sr
Lockheed Martin | King of Prussia, PA
Aircraft Maintenance Asc Mgr
Lockheed Martin | Warner Robins, GA
Software Engineer Sr Stf
Lockheed Martin | Herndon, VA
Software Engineer Sr Stf
Lockheed Martin | Herndon, VA
Proposal Analysis Mgr
Lockheed Martin | Herndon, VA
Maintenance Program Management Mgr
Lockheed Martin | Patrick AFB, FL
Assessment Engineer
Lockheed Martin | Bethesda, MD
Info Assurance Engineer Sr
Lockheed Martin | Bethesda, MD
 
Comments
comments powered by Disqus