John McCain For President: "Sweat Equity"

Producer: Foxhole Productions

Running Time: 00:30

Debut Date: 10/22/2008

Ad Buy: "key states"

Cost: not available

Summary: The ad features small-business owners criticizing Obama's fiscal polices.

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Script of "Sweat Equity" (TV)

BARACK OBAMA: I think when you spread the wealth around, it's good for everybody.

(Text on screen: 10/12/08)

WOMAN #1: I'm Joe the Plumber.

WOMAN #2: I'm Joe the Plumber.

WOMAN #3: I'm Joe the Plumber.

ANNOUNCER [v/o]: Spread the wealth?

MAN #1: I'm supposed to work harder...

MAN #2: ...just to pay more taxes.

MAN #3: Obama wants my sweat to pay for his trillion dollars in new spending?

WOMAN #4: I'm Joe the Plumber.

(Text on screen: JohnMcCain.com)

ANNOUNCER [v/o]: Barack Obama: higher taxes, more spending, not ready.

JOHN MCCAIN [v/o]: I'm John McCain, and I approve this message.

(Text on screen: Paid for by McCain-Palin 2008)

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