Producer: Foxhole Productions
Running Time: 00:30
Debut Date: 10/22/2008
Ad Buy: "key states"
Cost: not available
Summary: The ad features small-business owners criticizing Obama's fiscal polices.
Script of "Sweat Equity" (TV)
BARACK OBAMA: I think when you spread the wealth around, it's good for everybody.
(Text on screen: 10/12/08)
WOMAN #1: I'm Joe the Plumber.
WOMAN #2: I'm Joe the Plumber.
WOMAN #3: I'm Joe the Plumber.
ANNOUNCER [v/o]: Spread the wealth?
MAN #1: I'm supposed to work harder...
MAN #2: ...just to pay more taxes.
MAN #3: Obama wants my sweat to pay for his trillion dollars in new spending?
WOMAN #4: I'm Joe the Plumber.
(Text on screen: JohnMcCain.com)
ANNOUNCER [v/o]: Barack Obama: higher taxes, more spending, not ready.
JOHN MCCAIN [v/o]: I'm John McCain, and I approve this message.
(Text on screen: Paid for by McCain-Palin 2008)