2008 POLITICAL ADS: WHITE HOUSE

Barack Obama For President: "It Gets Worse"

Updated: January 11, 2011 | 11:40 a.m.
October 20, 2008

Producer: GMMB and AKP&D Message and Media

Running Time: 00:30

Debut Date: 10/17/2008

Ad Buy: not disclosed

Cost: not disclosed

Summary: The ad criticizes McCain's health care policy, arguing it will result in Medicare and Medicaid benefit cuts.

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Script of "It Gets Worse" (TV)

ANNOUNCER [v/o]: John McCain's health care plan.

First we learned he's going to tax health care benefits to pay for part of it.

(Text on screen: Time Magazine/Klein, 9/7/08)

Now the Wall Street Journal reports John McCain would pay for the rest of his health care plan "with major reductions to Medicare and Medicaid."

Eight hundred and eighty-two billion from Medicare alone. Requiring cuts in benefits, eligibility or both.

(Text on screen: Center for American Progress Action Fund, 10/08)

John McCain. Taxing health benefits. Cutting Medicare. We can'tafford John McCain.

BARACK OBAMA [v/o]: I'm Barack Obama, and I approved this message.

(Text on screen: Paid for by Obama for America)

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