Wednesday, Sept. 3, 2008

2008 POLITICAL ADS: WHITE HOUSE

John McCain For President: "Alaska Maverick"

Wednesday, Sept. 3, 2008

Producer: Foxhole Productions

Running Time: 00:30

Debut Date: 09/03/2008

Ad Buy: "key states"

Cost: not available

Summary: The ad highlights media reports that praise Palin for her reputation as a reformer.

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Script of "Alaska Maverick" (TV)

MALE ANNOUNCER [v/o]: The Journal says: "Governor Palin's credentials as an agent of reform exceed Barack Obama's."

(Text on screen: The Wall Street Journal; "A Reform Ticket"; 8/30/08)

They're right.

FEMALE ANNOUNCER [v/o]: She "has a record of bi-partisan reform."

(Text on screen: Associated Press; 8/29/08)

MALE ANNOUNCER [v/o]: He's the Senate's "most liberal."

(Text on screen: National Journal's 2007 Vote Ratings; 1/31/07)

FEMALE ANNOUNCER [v/o]: She "took on oil producers."

(Text on screen: Sarah Palin, Anchorage Daily News; "The Joan of Arc of Alaska politics"; 8/29/08)

MALE ANNOUNCER [v/o]: He gave Big Oil billions in subsidies and giveaways.

(Text on screen: Congressional Quarterly; HR 6, Vote 152, 6/23/06; HR 6, Vote 158, 6/28/06; HR 6, Vote 213, 7/28/06)

FEMALE ANNOUNCER [v/o]: She's "earned a reputation as a reformer."

(Text on screen: Sarah Palin, The Seattle Times; "Alaska governor Palin comes from small town to national stage"; 8/29/08)

MALE ANNOUNCER [v/o]: His reputation? Empty words.

(Text on screen: Paid for by the John McCain 2008 General Election Committee.)

JOHN MCCAIN [v/o]: I'm John McCain, and I approved this message.