Tue. Jul 8, 2008

2008 POLITICAL ADS: WHITE HOUSE

Barack Obama For President: "New Energy"

Tue. Jul 8, 2008

Producer: GMMB and AKP&D Message and Media

Running Time: 00:30

Debut Date: 07/08/2008

Ad Buy: Michigan, Ohio, Pennsylvania and Wisconsin

Cost: not available

Summary: Obama responds to a negative ad from the Republican National Committee by laying out his own energy plan and criticizing McCain's.

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Script of "New Energy" (TV)

ANNOUNCER [v/o]: On gas prices, John McCain's part of the problem.

(Text on screen: 26 years in Washington)

McCain and Bush support a drilling plan that won’t produce a drop of oil for seven years. McCain will give more tax breaks to Big Oil. He’s voted with Bush 95 percent of the time.

(Text on screen: McClatchy-Tribune News Service, 6/17/08; Center for American Progress Action Fund, 3/27/08; Congressional Quarterly 2007 Voting Study)

Barack Obama will make energy independence an urgent priority, raise mileage standards, fast-track technology for alternative fuels, a $1,000 tax cut to help families as we break the grip of foreign oil -- a real plan and new energy.

(Text on screen: Obama Energy Plan; Read The Whole Plan; NewEnergyForAmerica.com; Paid For By Obama For America)

BARACK OBAMA [v/o]: I’m Barack Obama, and I approve this message.