Thu. Apr. 24, 2008

2008 POLITICAL ADS: WHITE HOUSE

Barack Obama For President: "Turn It Off"

Thu. Apr. 24, 2008

Producer: GMMB and AKP Message & Media

Running Time: 00:30

Debut Date: 04/22/2008

Ad Buy: statewide in North Carolina

Cost: not available

Summary: Obama promises to expand access to education for North Carolina's children, but says parents also have to be part of the process.

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Script of "Turn It Off" (TV)

BARACK OBAMA: For me, the American dream began in a room like this. My family didn't have much money, but education made everything possible.

I'm Barack Obama, and I want kids all across North Carolina to have that chance. As president, I'll expand early childhood education, recruit new teachers and pay them better.

(Text on screen: The Obama Plan; For more details: NC.BarackObama.com)

But the truth is, government can't do it all. As parents we need to turn off the TV, read to our kids, give them that thirst to learn.

I approve this message because it's not just about their future, it's about ours.

(Text on screen: Barack Obama. President. One-stop Early Vote Today. 888-NC-EARLY; NC.BarackObama.com; Paid For By Obama For America)