Click Here To See RealVideo™ Of "Spending" More On This Race Previous Ads Latest Polls Tip Sheet

By Gwen Glazer, NationalJournal.com
© National Journal Group Inc.
Friday, July 2, 2004

Colorado Republican Pete Coors again promises "straight talk and honest answers" in his second campaign commercial, which hits airwaves next week. As he does in his first ad, Coors criticizes Congress for its loose purse strings.

"With 57 lawyers and a Senate dominated by professional politicians, no wonder spending is out of control," Coors tells viewers, adding that he's "lived within budgets and created jobs." He also promises to reduce spending and balance the budget without raising taxes.

Campaign spokeswoman Cinamon Watson said the 30-second "Spending" will join Coors' debut ad in a statewide rotation on cable and broadcast networks. McAuliffe Message Media produced both spots.

Coors will compete against former Rep. Bob Schaffer (R) in the Aug. 10 Republican primary.

Ad Spotlight has the latest commercials from the 2004 campaigns, issue/advocacy groups and searchable archives dating back to 1997.

Script of "Spending" (TV)

(On screen: A Conversation with Colorado)

PETE COORS [to camera]: With 57 lawyers and a Senate dominated by professional politicians, no wonder spending is out of control.

(On screen: Straight talk; Honest Answers; petecoorsforsenate.com)

In the face of deficits, they spend more while demanding higher taxes.

(On screen: Tax & Spend Less)

I've lived within budgets and created jobs.

(On screen: "dedication to taxpayers in Colorado;" Americans for Tax Reform)

We can cut spending, balance the budget and do it without raising your taxes.

(On screen: Conservative Experience)

It'll take straight talk and honest answers. That's what we need in the Senate. I'm Pete Coors. I approved this message. Thanks for listening.

(On screen: Paid For By Pete Coors For Senate, Inc.; Authorized By Pete Coors)

To view the ad, you will need a current version of RealPlayer™, which is available for free from the Progressive Networks Web site.