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Dems See No Beauty In Taylor's Record
By Mark H. Rodeffer, NationalJournal.com
© National Journal Group Inc.
Monday, Oct. 7, 2002
Despite a double-digit lead in the polls, Montana Sen. Max Baucus (D), along with state and national Democrats, last week socked state Sen. Mike Taylor (R) with a trio of ads.
The Democratic Senatorial Campaign Committee and Montana Democratic Party ad, which began airing Friday, ridicules Taylor's business practices at the Michael Taylor Institute of Hair Design, which Taylor ran from 1978 to 1998.
An announcer in the spot says that the federal Department of Education "uncovered Taylor's hair care scam for abusing the student loan program and diverting money to himself," as video of a leisure-suit-clad Taylor giving a man a facial is shown on screen. With disco music playing in the background, the ad charges that Taylor's student loan "abuse" caused "innocent students to default on their loans" and "cost taxpayers thousands and lined Taylor's own pockets."
Baucus' campaign hit Taylor on Thursday with TV and radio ads featuring Montana parents talking about Taylor's education record as a state senator. In the TV ad, Ed Logan says Taylor voted with GOP Gov. Judy Martz "and against Montana schools every step of the way." An announcer alleges that in the state Legislature, Taylor "voted to cut $4 million from schools and said funding our universities is like pouring money down a black hole." On the other hand, according to the spot, Baucus has won money for new computers, teachers and student loans.
Baucus' radio spot contains similar criticisms of Taylor, with the mother of a University of Montana student adding, "Mike Taylor looks out for people like himself -- the millionaires or the special interests."
Greer Margolis Mitchell Burns produced Baucus' ads, while Dixon/Davis Media Group made the party commercial. Both are running statewide.
A week before his latest commercials in the race, Baucus ran TV and radio ads hitting Taylor on Social Security. The National Republican Senatorial Committee and state GOP have aired commercials criticizing Baucus on taxes and his fund-raising practices.
Ad Spotlight has the latest commercials from the 2002 campaigns and issue/advocacy groups, as well as searchable archives dating back to 1997.
Script of "Corner" (TV)
(On screen: Facial demonstration, Mike Taylor "Beauty Corner" Broadcast, 1980's)ANNOUNCER [v/o]: State Senator Mike Taylor once ran a beauty salon and a hair care school, until the Department of Education uncovered Taylor's hair care scam for abusing the student loan program and diverting money to himself.
(On screen: $159,000 Student Loan Scam; "now" and "then" pictures of Taylor; Source: U.S. Department of Education, letter to the Michael Taylor Institute of Hair Design, 2/2/99)
Abuse that causes innocent students to default on their loans.
(On screen: Source: U.S. Department of Education, letter to the Michael Taylor Institute of Hair Design, 10/20/95)
Abuse that cost taxpayers thousands and lined Taylor's own pockets.
(On screen: Source: U.S. Department of Education, Program Review Report, 5/11/98)
Mike Taylor -- not the way we do business here in Montana.
(On screen: Check Out The Education Record At thetaylorrecord.com; Paid for by the Montana Democratic Party)
Script of "Patty" (TV)
(On screen: Lee-Ann & Ed Logan)ED LOGAN: Mike Taylor has voted with Judy Martz and against Montana schools every step of the way.
(On screen: HB2: AMD 24, 21-27, 8/9/02; Montana Senate Floor Debate, 3/29/01)
ANNOUNCER [v/o]: In the state senate, Taylor voted to cut $4 million from schools and said funding our universities is like pouring money down a black hole.
(On screen: Patty & Don Herzog)
PATTY HERZOG: Mike Taylor voted to cut education, to increase the cost of tuition, and that is not helping us
(On screen: www.MaxBaucus2002.com)
ANNOUNCER [v/o]: Max Baucus is helping -- getting millions for new computers and teachers in rural schools and expanding student loans, so more kids can get ahead.
(On screen: Vote #50, 46-52, 3/1/98, S. 652 Conference Report; Vote #8, 2/1/96 HR 1836, Joint Committee on Taxation)
MAX BAUCUS: Montana kids deserve the best education we can give them.
(On screen: Paid for by Friends of Max Baucus)
Script of "Eye" (Radio)
ED LOGAN: Putting two kids through Montana public schools, I've kept an eye on our politicians.FEMALE ANNOUNCER [v/o]: Montana parents Ed and Lee-Ann Logan.
ED LOGAN: And let me tell you, Mike Taylor has voted with Judy Martz and against Montana schools every step of the way.
FEMALE ANNOUNCER: Mike Taylor voted with Governor Martz 97 percent of the time, cutting $4 million from Montana schools.
LEE-ANN LOGAN: When Mike Taylor cuts education funding, he eliminates a lot of opportunities for a lot of our kids.
FEMALE ANNOUNCER: And when Taylor's votes caused big tuition hikes, he said funding our universities is like pouring money down a black hole.
UM parents Patty and Don Herzog.
PATTY HERZOG: We're just trying to get our daughter through college.
DON HERZOG: Every time we turn around, the fees are going up.
PATTY HERZOG: Mike Taylor looks out for people like himself -- the millionaires or the special interests.
MALE ANNOUNCER: Max Baucus looks out for working families. He brought back millions to keep good teachers in our rural schools, got new computers for our classrooms and help for families paying for college.
ED LOGAN: And that really matters for Montana.
MAX BAUCUS: Paid for by Friends of Max Baucus.
To view the ad, you will need a current version of RealPlayer™, which is available for free from the Progressive Networks Web site.