© National Journal Group Inc.
Friday, Aug. 14, 1998

Click Here To See RealVideo™ Of "Rosie"

Wisconsin-02 Democratic hopeful Tammy Baldwin raises a powerful issue in her effort to win the party nomination -- equal pay for equal work. In "Rosie," shots of female riveters at work to win the Second World War stream across the screen as Baldwin notes that these pioneers in the 1940's made the same pay as men, but that female workers today do not.

Noting that women now make only "66 cents on the dollar compared to men," Baldwin stands in front of a screen that displays slides of women at work. She vows to force companies to pay women and men the same wages when she gets to Washington. "Rosie" was produced by MacWilliams, Cosgrove, Smith, Robinson.

Baldwin has an official campaign Web site, which is mentioned in onscreen text in the ad, as does fellow Democrat Rick Phelps. Joe Wineke and Patrick O'Brien are also seeking the Democratic nomination. Wisconsin's primaries are Sept. 8.

Poll Track has opinion data on the primary contest. The Almanac of American Politics has a profile of Republican Rep. Scott Klug, who is retiring. Recents ads for Don Carrig, who is seeking the GOP nomination in the district, can be viewed here.

Script Of "Rosie"

BALDWIN: When the war needed to be won, the women in my grandmother's generation did the same work as men, and they made the same pay. Now women pursuing their careers and supporting their families make less than 66 cents on the dollar compared to men.

In Congress, I'll work to strengthen and enforce the laws that require corporations to pay men and women the same wage for the same work.

ANNOUNCER [V/O]: Tammy Baldwin for Congress.

BALDWIN: Because when my cousin Jennifer grows up, I want her work to be valued as much as a man's.

To view the ad, you will need RealPlayer™ 4.0, which is available for free from the Progressive Networks Web site.