The AFSCME and SEIU trade unions, along with the liberal advocacy group Americans United for Change, are attacking Sen. Dean Heller, R-Nev., Sen. Scott Brown, R-Mass., and Rep. Denny Rehberg, R-Mont., saying votes in favor of Medicare and Medicaid budget cuts will be unpopular with seniors.
The groups launched ads this week featuring the voice of a woman who sounds as though she’s old enough to be eligible for Medicare. The script of each version is the same, with only the name of the targeted member of Congress changing. Heller and Brown are seeking reelection, and Rehberg is running for the Senate against Democratic incumbent Jon Tester.
The ad targeting Sen. Brown is running only in the Boston market, and only on cable television. The Heller ad is running on broadcast stations in Reno, and the Rehberg ad is running on broadcast stations in Billings and Missoula. All three spots will run through the end of this week.
A transcript of one of the ads: "If you vote to cut Medicare, Sen. Brown, I will remember it every time I visit my doctor. I’ll remember you cut Medicare and Medicaid every time I fill a prescription. I’ll remember you cut Medicare if I fall or get hurt. I’ll remember you chose protecting millionaires over protecting my health. My friends will remember it too –- all of them. Call Sen. Brown. Tell him to protect Medicare and Medicaid."
Kaiser Health News is an editorially independent program of the Henry J. Kaiser Family Foundation, a non-profit, non-partisan health-policy research and communications organization not affiliated with Kaiser Permanente.