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Health Care

Mystery Obamacare Website Woman Is Identified

The former face of HealthCare.gov has come forward to talk.

The HealthCare.gov woman has faced a great deal of speculation and mockery.(KAREN BLEIER/AFP/Getty Images)

photo of Sophie Novack
November 13, 2013

The woman whose face appeared on the HealthCare.gov homepage for the first several weeks after the site was launched has come forward in an interview with ABC News.

Adriana, whose photo was removed from the site about two weeks ago and whose full name was not released, says she faced a great deal of cyberbullying following the troubled launch of the website.

"I'm here to stand up for myself and defend myself and let people know the truth," she told ABC. "I mean, I don't know why people should hate me because it's just a photo. I didn't design the website. I didn't make it fail, so I don't think they should have any reasons to hate me."

 

Adriana is a permanent legal resident living in Maryland with her husband and young son. She initially contacted the Centers for Medicare and Medicaid Services to have free family photos taken in exchange for allowing them to be used to market the Affordable Care Act. She found out over the summer that her photo would be used on the main page of the website.

Following the problematic launch of HealthCare.gov, her face became subject to immense speculation, partisan hatred, Photoshopping, and jokes.

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