The National Journal
and Keller Fay Group, a survey research firm, have partnered to track Americans’ online and face-to-face conversations about the 2012 presidential race. Each week Keller Fay’s TalkTrack® research service
interviews a nationally representative online sample of approximately 615 Americans aged 18 to 69, to determine which candidates and issues people are talking about and the nature of those conversations. Ed Keller and Brad Fay are co-authors of The Face-to-Face Book: Why Real Relationships Rule in a Digital Marketplace
(Free Press: 2012).